Branding
2022 | Coffee Heroes
Overcoming selection friction
Hi, I'm Meg
a UX designer with 7+ years of experience in AdTech, FinTech and SaaS products
location_onbased in New Zealand
Areas of expertise:
- Product design (web and apps)
- UX: Wireframing and prototyping, journey mapping, usability testing
- UI: creating and contributing to Design Systems
- Cooperating with multidisciplinary teams
- HTML5 & CSS3
Case Study
2026 | Paki
Cutting down time needed to prepare homework by 60%
UX Review
2025 | Cake Collective
Improving customer satisfaction score (CSAT) from 3.8 to 4.6 / 5
Case Study
2018 | Zeropark
Optimizing the signup flow to achieve a 12% increase in conversions
Case Study
2016 | Traffik
Executing End-to-End design of the app and reducing drop-off by 30%
Webdesign
2017 | Homes.co.nz
Designing the website to communicate the value proposition and drive sign-ups
About
I’m a UX & Product designer based in New Zealand.
I've worked in small startups (homes.co.nz), big media groups (Schibsted), creative agencies (Making Waves) and SaaS companies.
I have experience as a frontend web developer - which allowed me to gain a full understanding of the design process and purpose of design systems. It also makes collaboration much more easier.
I have:
- Experience working with design systems and reusable component architectures
- Proven ability to audit workflows and touchpoints to elevate the end-to-end experience
- Understanding of accessibility standards and inclusive design principles
- Experience collaborating closely with stake holders, product managers, and engineers
- Strong understanding of usability, interaction design, RWD and UX best practices
I work in Figma using:
- Auto layouts
- Variants
- Nesting
- Components