Casestudy: Redesigning signup flow in Zeropark
Zeropark is a platform to buy and sell internet traffic. Our users go into two groups: Advertisers (who have commercials) and Publishers (who has traffic). Sign up flow for each group is differs and different questions are asked.
Every user needs to be accepted by the account manager - what’s even more interesting is that most of them (70%) are rejected.
Its a messy bussiness. It takes loads of time on the account managers team side.
We needed a new signup flow. And we needed it fast.
WHY?
- - high bouncing rate on the signup page
- - the sign up form
- - 1 kilometre long, with many inputs
- - confusing and not intuitive flow
- - the interface that was outdated
Zeropark - Sign up process redesign
- My role:
- - requirement analysis
- - benchmarking
- - preparing user's journey
- - preparing Information Architecture
- - A|B Testing
- - Guerilla testing
- - Designing the sign up using existing guidelines
- Client: Zeropark
- Time frame: 2 weeks
- Target group: Affiliate marketers, website and apps owners, 20-40 years
- Challenge: To make the registration process a lot easier for some users and yet bearable for those who need to be verified.
- Tools used:
- - pencil and paper
- - Axure
- - Marvel
- - Sketch
- - Usability Hub