Zeropark
Zeropark - Sign-up process redesign
My role:
Time frame: 2 weeks
Target group: Affiliate marketers and website/app owners aged 20–40
Challenge: To simplify the registration process for most users while supporting necessary verification steps
- requirements analysis
- preparing the users journeys
- defining Information Architecture
- A|B Testing
- designing the sign-up flow using existing guidelines
Time frame: 2 weeks
Target group: Affiliate marketers and website/app owners aged 20–40
Challenge: To simplify the registration process for most users while supporting necessary verification steps
Problem statement
Zeropark is a self-service advertising platform that allows advertisers to reach their target audience through various channels. The sign-up process for Zeropark was complex and time-consuming, which led to a high drop-off rate among potential users. The goal of this project was to redesign the sign-up process to make it more user-friendly and efficient, while still ensuring that necessary verification steps were in place.
Old sign up form:
